Case Study
How shopping around for an annuity boosted John's retirement
Client profile
John T., aged 65, was approaching retirement with a pension pot of £100,000. Like many retirees, he wanted financial security and peace of mind in the years ahead. His goal was clear: to secure a guaranteed income for life through a fixed annuity that would allow him to enjoy retirement without worrying about running out of money. John wanted a solution that was reliable, straightforward, and maximised his retirement income, but he wasn’t sure if the first offer he received was the best one.
The challenge: One offer doesn’t fit all
When John retired, his pension provider offered him an annuity that would pay £5,200 per year. At first glance, it seemed like a reasonable option, and many people in his position might have accepted it immediately. But John decided to seek a second opinion from our advisory team before making such an important decision.
We explained that many retirees miss out on significant income by not shopping around. In fact, around 36% of retirees in the UK still accept the first annuity quote they receive — often unaware that small differences in rates can translate into thousands of pounds over a lifetime. John’s case highlighted a common challenge: not all annuity providers consider personal circumstances, such as health or lifestyle factors, which can qualify someone for a higher rate.
The outcome: A smarter annuity choice
Our team conducted a full market comparison, considering all available providers and products. We discovered a provider offering John an enhanced annuity — a type of annuity designed to provide higher income to those with certain health conditions. This enhanced annuity increased his income to £5,780 per year, representing an 11% boost over his original offer.
Results at a glance:
-
Additional Annual Income: £580
-
Extra Income Over 20 Years: £11,600
-
Same Lifetime Guarantee: Higher monthly income
John qualified for the higher rate due to mild health conditions that his original provider hadn’t factored in. With this simple step of shopping around, John secured a more comfortable retirement, knowing his income was maximised without any compromise to the lifetime guarantee.
Why it matters
Retirement decisions are among the most important financial choices we make. Even modest improvements in annuity rates can add up to a significant sum over time. Enhanced annuities, often overlooked, are available for individuals with certain health or lifestyle factors — but without guidance, many retirees remain unaware of the potential benefits. John’s experience demonstrates the tangible value of seeking professional advice and exploring the full market.
Your retirement, your income. Make it count
If you’re approaching retirement, don’t leave money on the table. A little extra research and the right advice can make a real difference to your income and long-term financial security. Our advisers can help you compare annuity rates across the market, ensuring you make the most of your pension pot and retire with confidence.